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11 May,2023 | By Brainwonders
Events are an integral part of growing business today. Companies and business organisations constantly conduct promotional and social events. These events create brand awareness and help increase a company's sales. Hence they are significantly important. Enterprises always look for managers who can successfully conduct such events.
Event management means planning an event. Several arrangements have to be made to conduct an event. Planning and execution are two critical aspects of event management.
What are the types of events?
An event manager takes up the responsibility for all the elements of an event. He is responsible for planning, arranging, and executing the event properly. The various aspects that are taken care of by the event manager are:
Event management is a very tedious job. An event manager has to work round the clock to make an event successful. It is a stressful and demanding career that requires a high level of creativity and organisational skills. An event manager must possess the following skills:
An event manager should know how to work under pressure and smile simultaneously. He must be presentable and aware of the competitive market elements. He also needs to be tech-savvy. It is a very demanding field, so an event manager must always be on his toes to attain a successful career.
Event management is a very challenging yet very trending career. It has tremendous scope for passionate individuals planning and organising events. It is a career meant for those ready to work without time boundaries. It demands immense mental strength to handle pressure and tremendous physical power to manage logistics.
Today, business organisations have changed their advertising and promotional techniques. They keep organising events favouring growth and diversification. Hence event managers are in great demand. Now, colleges offer special event management courses for training students. The courses nurture the skills essential for attaining success in this field.
| Programme | Duration |
| BBA in Hospitality Event Management | 3 years |
| BA in hospitality Event management | 3 years |
| BBA in Event management | 3 years |
| BA in event management | 3 years |
| BMS in event management | 3 years |
| Course | Duration |
| PGDM in Event Management | 1 year |
| MBA in Event Management | 2 years |
| MMS in Event Management and Public Relation | 2 years |
| MA in PR and Event Management | 2 years |
| Course | Duration |
| Diploma in event management | 1 year |
| Diploma in Public relations and Event Management | 1 year |
| PG Diploma in Media, Marketing and Event management | 1 year |
| PG Diploma in event management | 1 year |
| Event Planning and Experiential Marketing | 10 months |
| Course | |
| Certificate in Applied Tourism & Event Management | 3 months |
| Certificate in Events Management | 3 months |
| Certificate in Hospitality & Event Management | 6 months |
| Certificate Course in Advertising, Public Relations and Event Management | 6 months |
| Marketing, Sales Promotion and Event Management | 6 months |
| College | Location |
| Xavier Institute of Communications | Mumbai |
| Amity School of Communication | Noida |
| National Institute of Event Management | Mumbai, Pune and Ahmedabad |
| Apeejay Institute of Mass Communication | New Delhi |
| NAEMD Institute | Noida, Ahmedabad, Jaipur and Mumbai |
| National Institute of Fashion and Events | Jabalpur |
| Institute of Mass Communication Film & Television Studies | Kolkata |
Event management is a challenging yet promising career. It is meant for hardworking aspirants who are creative and have an eye for detail. Event Management can be exciting for those who are compassionate about planning, organising, and executing. Event execution is a responsible job, and many elements have to fall in place for an event to succeed. Every aspect is a job position in itself. After completing a course in event management, an aspirant can apply for the following positions.
An event planner is responsible for various activities, from organising the event to marketing it well. He has to understand the requirements of the client and arrange everything accordingly. From choosing the venue, managing vendors, negotiating prices, publicising the event, coordinating with everyone to engaging the target audience, all have to be done systematically. He also has to organise facilities for car parking, traffic control, security, first aid, hospitality, and the media, make sure that insurance, legal, health, and safety obligations are followed, oversee the dismantling and removal of the event and clear the venue efficiently, produce post-event evaluation to inform future events and research opportunities for new clients and events.
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A centre manager manages conference halls, seminar halls, and exhibition centres. He is responsible for smooth running, effective management, success, and profit of the centre. He must possess excellent interpersonal skills and commercial awareness to work efficiently in this position. He is also responsible for the proper accommodation of staff and clients, catering services at the centre, finances, marketing, advertising and P.R. of the centre, reception/front of the house, and sales. Here, business management is also an essential part of the job role.
Many organisations and institutions organise recreational activities for their staff. It helps them perform better. Owners conduct these activities throughout the year to ensure the sound mental health of their team. An activity manager understands the client's requirements and arranges the trip accordingly. He needs to have an adequate workforce to manage the outdoor activity. An activity manager has to select an appropriate place and plan proper outdoor activities programs for groups. He has to oversee catering, housekeeping and accommodation services. A responsible activity manager ensures that equipment and facilities are safe and that guests follow safety procedures as instructed, and he also assesses risk and acts upon any arising issues.
Positive relations and networking is a key to this profile. Fundraising happens for multiple reasons. NGOs appoint charity fundraisers who can help them gain financial support for the smooth functioning of their organisations. Along with helping achieve financial aid, a fundraiser has to raise awareness about the cause and the organisation's aims and goals. He has to motivate and facilitate supporters to maximise their funds and inspire new supporters to raise money while maintaining and developing relationships with existing supporters. A fundraiser must also create and implement a strategy for individual and corporate supporter recruitment and development.
Venue managers play a significant role in the success of the firm. They manage all the elements of the place where the event will be held physically. So they are responsible for the decor, sound, positions of various aesthetic elements and the guests' seating arrangements. They also have to look after proper illumination and ventilation of the place. Venue managers also assess risk and ensure all safety protocols are followed. They are also responsible for the security of guests and VIPs.
After completing a course in event management, an aspirant is also eligible to work in the following job profiles:
Event management has excellent scope in India. It is needed in all business sectors and works as an aid to other businesses. With growing possibilities, the scope of event management is also booming. An individual interested in event management can also opt to study abroad. There are well-recognised universities abroad which offer a course in event management. these courses are a perfect blend of theoretical knowledge and practical application
Event management is a vast field. Aspirants must choose a specific job role based on their skills. Job roles under event management have very particular requirements. Aspirants must study and understand those requirements and choose a part accordingly. At times, it isn't easy to select the appropriate job position. In such cases, aspirants must opt for career counselling. These centres understand the likes and preferences of an individual through aptitude and I.Q. Tests. They study the strengths of the individuals and analyse the weaknesses. With growing technology, counselling centres are now equipped to conduct the DMIT test as well. Under this test, counsellors study the brain working through fingerprints and suggest the most appropriate job position. Career Counselling centres like BRAINWONDERS have helped innumerable students choose wisely. Experienced counsellors and advanced technology used there have assisted students in selecting a prosperous and suitable career. If you are looking for a successful career in event management, attend a career counselling session at BRAINWONDERS and feel the difference.
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